Perfume company, perhaps the earliest adopter of sexist, continues to bet twice on the asexual fragrance. For example, Calvin Klein redesigned its classic perfume in 90s, as well as the brand of D.S. & Durga, Maison Margiela and Commodity.
Asexual sex has been accepted by more and more beauty brands, especially in perfume and skin care products, mainly in minimalism packaging design, without obvious use of gender.
According to base beauty, breaking gender boundaries will go beyond packaging design to language, marketing, product development and consumer promotion. Brands such as non - gender specific and soapwalla are pioneers in challenging gender norms. Their motto is "serve the whole humanity". Their enterprises take this sentence as the core. Their rejection of gender duality will be imitated by the whole beauty industry. Generation Z has a wide perspective on gender. With the expansion of purchasing power, the traditional gender label will be completely outdated.