The global packaging industry has an output value of 820 billion US dollars in 2014 and is expected to reach 1 trillion US dollars in 2020. Almost all residents in the world will touch this industry every day. By 2018, Asia is expected to account for more than 40% of global demand, and South America, Africa and Eastern Europe are also expected to see significant growth.
With the increasing global demand for packaging, brand makers and manufacturers are also facing more challenges. In terms of sustainable development, consumers are demanding retailers and brands with increasingly high standards, and are more willing to buy products from companies with significant influence in this field. At the same time, shoppers' behavior affects products and packaging as they try to manage their budgets and want smaller, more portable packaging. More and more brands use packaging as an opportunity to use new ways to establish contact with consumers: strengthen brand image; improve sales and customer loyalty through limited edition and special packaging; establish brand authenticity; provide consumers with information about products or brands they want.