The smell of the perfume may catch the attention of the potential buyers and customers but its appearance is also equally important. If a perfume packed in a rough or odd shaped bottle or box or cap it won’t be appealing and catchy.
If the bottle or box or cap in which the perfume is kept, is beautiful and interesting it may let you the customers as your permanent and loyal buyers. As we know the perfume is inside the package and if it is not appealing and attractive it cannot catch the interest of the customers.
So, it is obvious and crystal clear that the packaging of the perfume is of equal importance as the perfume itself. It is the indirect marketing strategy and leads generation formula for perfume business.