Creativity in perfume packaging design

- Feb 27, 2020-

In the high-end perfume industry, perfume is used to satisfy consumers' psychological need for beauty, and it is also a product of combining function and culture. The design of perfume box is an effective medium to link consumers and perfume. It not only protects the purity of perfume, but also enhances the visual embodiment of perfume in display, and its significance is far beyond the perfume itself. Brand is to convey the functional requirements of the product itself through the exquisite design or unique product packaging box. 

Creative design on perfume packaging is not flashy without substance. From the perspective of consumer psychology, when the product is not used, the outer packaging design of the product first needs to attract the attention of consumers, so as to stimulate the purchase desire of consumers. Therefore, the design of customized packaging box is particularly important.


In the perfume industry, the significance of packaging has occupied a very important position. Perfume, as a fashionable mental consumer goods, needs more high-quality product packaging boxes to rely on, so as to show its charm even more. Perfume packaging materials: almost all kinds of materials have been embodied in the outer packaging of perfume. Transparent packaging can make consumers see the products inside and interact with each other. It can not only improve the quality of products, but also meet the psychological needs of consumers.


The form of perfume packaging design: the form of expression requires external needs and internal needs to be effectively integrated, forming a unity, including color, text, texture and sense of design. It is because of the intersection between the inside and outside that it has become a product within the system. The integration of graphics and product interface design not only plays a decorative role in products and packaging, but also fully reflects the fashion sense of products. By integrating the brand graphics or patterns into the product and packaging interface, the brand culture, atmosphere and concept can be further transferred to consumers, which improves the charm of the product.